Monthly Archives: March 2021

How To Use Asana to Manage a Digital Marketing Client: Tips and Tricks

You’re provided a project, and then you're tasked to ensure each member of your organization follows through with their tasks to get the project done right and on time. From planning ahead to organizing deadlines, there’s a lot to consider for a digital marketer. However, it doesn’t have to be overwhelming. Using an awesome software tool like Asana can help make your project breeze. In this blog post, I’ll walk you through the top tips and tricks for tackling this role full-on from the planning through to execution! Tip #1: Creating Your Project So how do you start creating your project? The first step is selecting the New Project (+) option within your home page, and then complete the steps in [...]

March 26th, 2021|Categories: Marketing 101|

Virtual Influencers: What They Are and Why They Are the Future of Limitless Content Creation

There is no question around the impact of influencers. We are in a digital age where influencers of all kinds, whether they are on Instagram, YouTube, or TikTok, hold a substantial amount of power. Digital marketing agencies and brands alike have relied heavily on the impact that influencers can have on the masses and will continue to do so as they seem to pop up on a daily basis. Speaking of influencers popping up on a daily basis…enter virtual influencers. Staring in 2016, a small number of development studios and marketing agencies began creating virtual personalities and gave them an entire persona and appearance to go with it. These virtual influencers can be designed, styled and placed anywhere in the world, [...]

March 23rd, 2021|Categories: Marketing 101|

How To Write A Stellar Blog Post

So you finally landed that sweet blogger gig and you’ve just been handed your first real assignment, only to stare at a blank screen and a blinking cursor for the past three hours. Don’t let your mind succumb to that feeling of panic; I’m here to give you a few simple ideas on how to kick that writer’s block and turn in an awesome blog post, with time to spare before it’s due! Starting Your Blog Post First, engage your readers by creating content that’s enticing and unique. If you’re brand-new to blog writing, this could take some time. Do some research by looking through other blog posts to find inspiration! Once you’ve got it figured out, you’ll be a force [...]

March 19th, 2021|Categories: Digital Advertising, Marketing 101|

How To Build an Effective Drip Campaign

One of the most significant challenges a small business must overcome is finding a way to reach a targeted audience and turn them into paying customers. Most people won’t engage with or even pay much attention to a single advertisement, which ends up wasting valuable money and resources. Enter the drip campaign: a series of pre-planned advertisements, presented in a way that’s designed to increase awareness and engagement. In this blog post, we’ll cover five ideas designed to increase the effectiveness of your first drip campaign. What Exactly is a Drip Campaign? In its simplest form a drip campaign is a series of emails sent to your targeted audience over a specified period of time. These emails are triggered after a [...]

March 12th, 2021|Categories: Digital Advertising, Marketing 101|
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