E-Commerce Project

Founded by Dean Horsfield in December 2013, Experience Headphones was the world’s first high-fashion, audio E-Commerce and Retail company. Based in Vancouver, BC the company brought together some of the top fashion trends in headphones and speakers and sold direct-to-consumer in a unique and stylish perspective that has now become the industry norm. Dean took the company from zero and turned it into a multi-million dollar company within 3 years of founding. The design and digital campaigns created by Dean were quickly copied by top companies such as Best Buy and Indigo and remain to this day the leading standard for selling audio products to the modern consumer.

Our success came from our ability to tell the story of not only our company but our list of products. We really honed in on how each product line connected with our core customers and told their story. We never focused on price, we always focused on experience first and foremost.