Accountants for Doctors
Lead Generation Project
MedTax is team of experts that offer accounting services specifically for medical professionals in Ontario.
MedTax joined the Little Bear Digital Marketing Collective in February 2021. Since starting, we redesigned their entire lead generation strategy and website in order to drive high quality leads, increase their traffic and overall online presence. With lead generation as our main goal, we enhanced their google ads by implementing search, display, and retargeting strategies, built out a customized drip campaign, and developed a strong social media plan for their team to execute on. Within the first month of our initiatives, we increased their website traffic by 1059% by creating a conversion funnel that targeted their niche audience in the medical field.
Our email marketing strategy has had tremendous success with open rates of up to 50%, exceeding the industry norm. We will continue to develop a strong brand awareness presence through Google Ads, growing and optimizing their YouTube channel, and building out conversion funnels to increase promising results.
After building their email campaign journey, we saw a significant open rate of 51.8%, and a click through rate
of 17.3% during the first month!
