Digital Advertising

Building a landing page is all about trial and error. You create one, invest money in Google ads to connect your page and wait for visitors to come through. Oftentimes, we have these beautiful landing pages that have been up for a while but see no conversions from our visitors. Potentially there are a few things we might have missed the mark on to engage our visitors. Throughout this blog, I will provide tips and tricks to improve your landing and help boost your conversion rate. What is a good conversion rate? It depends on the industry. However, according to Wordstream.com, their statistics show the average conversion rate is an average of 2.35%. Tip#1 Capture Attention Through Your Headlines When writing [...]

Whether you have an eCommerce platform or not selling, your goal is to convert website visitors into leads by engaging them with valuable and relevant content. With just a few words, pop ups can do the trick by implementing strategies such as offering free information or providing discount opportunities your visitors won’t want to miss. But how would you know if your pop up is working? Through this blog, I will walk you through the steps in developing a popup to increase your conversion rates. Design Executing your brand through a design strategy is an important part of building trust with your website visitors. If your designs are not engaging enough for your visitors, then you are less likely to convert [...]

Humans have always relied on powerful search engine tools like YouTube in order to find the best content. It has added so much value to our knowledge base from tutorials to tips that it’s safe to say, our society depends on it. YouTube is the glue that brings together all the missing pieces of information. It was a saving grace throughout my college years when I had no clue how to complete certain assignments. I literally wrote an entire paper based off of the resources and information that I found on YouTube. It is the ultimate information source. So how can digital marketers use this to their advantage? The answer is simple. You need to show up in the search results [...]

So you finally landed that sweet blogger gig and you’ve just been handed your first real assignment, only to stare at a blank screen and a blinking cursor for the past three hours. Don’t let your mind succumb to that feeling of panic; I’m here to give you a few simple ideas on how to kick that writer’s block and turn in an awesome blog post, with time to spare before it’s due! Starting Your Blog Post First, engage your readers by creating content that’s enticing and unique. If you’re brand-new to blog writing, this could take some time. Do some research by looking through other blog posts to find inspiration! Once you’ve got it figured out, you’ll be a force [...]

One of the most significant challenges a small business must overcome is finding a way to reach a targeted audience and turn them into paying customers. Most people won’t engage with or even pay much attention to a single advertisement, which ends up wasting valuable money and resources. Enter the drip campaign: a series of pre-planned advertisements, presented in a way that’s designed to increase awareness and engagement. In this blog post, we’ll cover five ideas designed to increase the effectiveness of your first drip campaign. What Exactly is a Drip Campaign? In its simplest form a drip campaign is a series of emails sent to your targeted audience over a specified period of time. These emails are triggered after a [...]

An effective subject line is one of the most important decisions you will make: after all, it’s the first thing the reader sees in their inbox. It’s also where you make your first impression, and it should strike enough curiosity to increase your open rates. What exactly is the open rate? It’s actually a pretty easy concept and the most important to consider. The open rate is measured by the number of opened emails divided by the number of emails delivered to your subscribers. This metric can indicate if your target audience is responding (or not) to your subject line. So let’s get into it. I’m sure you have seen all types of subject lines, ones that instantly entice while others that make [...]

It was a short few months ago when my Google rep contacted me to advise on the various ways that I could improve my ad score. Yes, that all elusive ad score that Google puts together to make sure that you are either doing what they want, which is largely experimental, or at the very least clicking the X and then being forced to provide a reason as to why you don’t want their suggestions. I used to follow the suggestions very closely. Some are great, others are not so great, but I truly thought Google had my best interests at heart. That was until the Google rep advised that I better move towards Google Smart Ads. He made it clear [...]