Digital Advertising

It may seem counterintuitive to invest in digital marketing during the COVID-19 crisis. Revenues are declining, costs are rising, and an overwhelming number of consumers are choosing to save their money rather than spend on discretionary items. For many business owners, this seems like a good time to preserve cash and ride out the storm. I am going to argue that for those businesses who do cut their digital spending, they are missing the opportunity of a lifetime. Here's why. Digital Advertising Rates are at a Relative Historical Low Over the past 10 years, digital advertising on Google, Facebook and Instagram has skyrocketed to all-time highs. It became increasingly expensive to compete for high-value keywords in just about every market category. [...]