Marketing 101

The Hidden Costs of Hiring a New Marketing Employee

  In today's competitive business landscape, marketing plays a crucial role in driving growth and attracting customers. As companies strive to stay ahead of the curve, they often consider hiring new marketing professionals to enhance their strategies and execution. In this article, we will explore the hidden costs of hiring a new marketing employee and highlight why hiring a marketing agency can be up to 50% more cost-effective.   Recruitment and Onboarding Recruitment Costs Advertising and job posting fees Recruitment agency fees Background checks and pre-employment assessments Travel expenses for interviews Onboarding Costs Training materials and resources Time spent by existing employees to train the new hire Administrative tasks related to setting up new employee accounts and access Equipment and software [...]

August 25th, 2023|Categories: Marketing 101|

You Can’t Ignore These 5 Digital Marketing Trends in 2023

  Regardless of the precise strategy you're employing, digital marketing has always provided a slew of benefits that you won't find anywhere else. At the same time, it's critical to recognize that the digital marketing environment is always evolving. There was a time when blogging was enough of a novelty to get people's attention - but that time has passed. People's attention is being pulled in more directions than ever before, so you'll need to stand out in a crowded marketplace by doing something different. Many of the top trends for 2023 and beyond, thankfully, teach us how to achieve exactly that. Here are the top five digital marketing trends to watch in 2023!   Video content is taking over Since [...]

March 8th, 2023|Categories: Marketing 101|

How to Boost the Conversion Rate of Your Landing Pages

Building a landing page is all about trial and error. You create one, invest money in Google ads to connect your page and wait for visitors to come through. Oftentimes, we have these beautiful landing pages that have been up for a while but see no conversions from our visitors. Potentially there are a few things we might have missed the mark on to engage our visitors. Throughout this blog, I will provide tips and tricks to improve your landing and help boost your conversion rate. What is a good conversion rate? It depends on the industry. However, according to Wordstream.com, their statistics show the average conversion rate is an average of 2.35%. Tip#1 Capture Attention Through Your Headlines When writing [...]

June 25th, 2021|Categories: Digital Advertising, Marketing 101|

Why Digital Marketing Matters for Small Businesses and How to Get Started

Marketing a business through simple promotional items such as pamphlets or business cards may have done the trick before to draw in your audience. However, with the internet taking the world by force, having an online presence with a mean digital marketing strategy can catapult your business to success, especially when starting out as a small business. So how do you target your consumers to create higher conversion rates for a small business? There are different ways of understanding your niche market, and it should start by building a digital marketing strategy to get you on the right track! Get To Know Your Market Getting to know your customers should be the first starting point of building your online presence for [...]

May 4th, 2021|Categories: Digital Advertising, Marketing 101, Social Media|

How To Use Pop Ups On Your Website To Increase Conversions

Whether you have an eCommerce platform or not selling, your goal is to convert website visitors into leads by engaging them with valuable and relevant content. With just a few words, pop ups can do the trick by implementing strategies such as offering free information or providing discount opportunities your visitors won’t want to miss. But how would you know if your pop up is working? Through this blog, I will walk you through the steps in developing a popup to increase your conversion rates. Design Executing your brand through a design strategy is an important part of building trust with your website visitors. If your designs are not engaging enough for your visitors, then you are less likely to convert [...]

April 23rd, 2021|Categories: Digital Advertising, Marketing 101|

How To Write High Preforming Titles, Descriptions, and Tags for YouTube SEO

Humans have always relied on powerful search engine tools like YouTube in order to find the best content. It has added so much value to our knowledge base from tutorials to tips that it’s safe to say, our society depends on it. YouTube is the glue that brings together all the missing pieces of information. It was a saving grace throughout my college years when I had no clue how to complete certain assignments. I literally wrote an entire paper based off of the resources and information that I found on YouTube. It is the ultimate information source. So how can digital marketers use this to their advantage? The answer is simple. You need to show up in the search results [...]

April 13th, 2021|Categories: Digital Advertising, Marketing 101|

How To Use Asana to Manage a Digital Marketing Client: Tips and Tricks

You’re provided a project, and then you're tasked to ensure each member of your organization follows through with their tasks to get the project done right and on time. From planning ahead to organizing deadlines, there’s a lot to consider for a digital marketer. However, it doesn’t have to be overwhelming. Using an awesome software tool like Asana can help make your project breeze. In this blog post, I’ll walk you through the top tips and tricks for tackling this role full-on from the planning through to execution! Tip #1: Creating Your Project So how do you start creating your project? The first step is selecting the New Project (+) option within your home page, and then complete the steps in [...]

March 26th, 2021|Categories: Marketing 101|

Virtual Influencers: What They Are and Why They Are the Future of Limitless Content Creation

There is no question around the impact of influencers. We are in a digital age where influencers of all kinds, whether they are on Instagram, YouTube, or TikTok, hold a substantial amount of power. Digital marketing agencies and brands alike have relied heavily on the impact that influencers can have on the masses and will continue to do so as they seem to pop up on a daily basis. Speaking of influencers popping up on a daily basis…enter virtual influencers. Staring in 2016, a small number of development studios and marketing agencies began creating virtual personalities and gave them an entire persona and appearance to go with it. These virtual influencers can be designed, styled and placed anywhere in the world, [...]

March 23rd, 2021|Categories: Marketing 101|

How To Write A Stellar Blog Post

So you finally landed that sweet blogger gig and you’ve just been handed your first real assignment, only to stare at a blank screen and a blinking cursor for the past three hours. Don’t let your mind succumb to that feeling of panic; I’m here to give you a few simple ideas on how to kick that writer’s block and turn in an awesome blog post, with time to spare before it’s due! Starting Your Blog Post First, engage your readers by creating content that’s enticing and unique. If you’re brand-new to blog writing, this could take some time. Do some research by looking through other blog posts to find inspiration! Once you’ve got it figured out, you’ll be a force [...]

March 19th, 2021|Categories: Digital Advertising, Marketing 101|

How To Build an Effective Drip Campaign

One of the most significant challenges a small business must overcome is finding a way to reach a targeted audience and turn them into paying customers. Most people won’t engage with or even pay much attention to a single advertisement, which ends up wasting valuable money and resources. Enter the drip campaign: a series of pre-planned advertisements, presented in a way that’s designed to increase awareness and engagement. In this blog post, we’ll cover five ideas designed to increase the effectiveness of your first drip campaign. What Exactly is a Drip Campaign? In its simplest form a drip campaign is a series of emails sent to your targeted audience over a specified period of time. These emails are triggered after a [...]

March 12th, 2021|Categories: Digital Advertising, Marketing 101|
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