April 2020 - Little Bear Marketing

The TikTok clock is ticking: it’s where your brand should be
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The TikTok clock is ticking: it’s where your brand should be

The TikTok clock is ticking: it’s where your brand should be

An effective digital strategy is increasingly important for brands large and small. Customers evaluate the digital presence of a brand very closely when deciding if it’s right for them or not. The problem is that this is becoming an increasingly difficult space to stand out in. Facebook is expensive, Instagram is overwhelmed and declining, SEO is time-consuming and the list of challenges goes on. Over the past decade, digital marketing has unleashed a powerhouse of tools and platforms to seek out and reach customers. However, finding ways to stand out can be a challenge. Enter TikTok There are an estimated 800 million active users monthly on TikTok. That’s a lot of potential new customers. Despite its astonishing growth, TikTok [...]

April 27th, 2020|Categories: Social Media|

Uber Eats Maintains High Transaction Fees During COVID-19
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Uber Eats Maintains High Transaction Fees During COVID-19

Uber Eats Maintains High Transaction Fees During COVID-19

The support that local communities have received from companies both large and small since the start of COVID-19 has been a “faith in humanity restored” moment for many of us. It is inspiring and encouraging to see so many companies, large and small, chip in as much as they can even so far as to forgo profits temporarily to help out their partners and customer. However, we have also seen a few companies that threw their hat into the ring to support their partners but didn’t throw it quite far enough… Uber Eats recently announced their initiative to support local Canadian restaurants through their food delivery service amidst the pandemic, allowing customers to donate to their local restaurant of choice. [...]

April 21st, 2020|Categories: Technology|

The Digital Revolution for Holistic Health and Medicine is Here
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The Digital Revolution for Holistic Health and Medicine is Here

The Digital Revolution for Holistic Health and Medicine is Here

COVID-19 is shaking up the health industry as scientists and doctors clamor to find not only a cure but also preventive solutions that are safe and healthy to administer. This is leading record level demand in this holistic health industry as people seek out alternative ways to remain healthy. According to the World Health Org, Holistic Health and Medicine are the primary sources of healthcare for 65-80% of people in North America. Holistic health sales tripled during the first quarter of 2020. There is a huge opportunity for practitioners to boost their business as the demand grows, but not all practitioners are ready for this digital revolution. The Digital Status Quo Every practitioner’s biggest tool to attract new customers is [...]

April 17th, 2020|Categories: Health & Wellness|

Microbrewery Community Pivots During COVID-19
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Microbrewery Community Pivots During COVID-19

Microbrewery Community Pivots During COVID-19

Small businesses around the globe are facing challenges due to the spread of COVID-19 and Toronto is no exception. Following the closures of non-essential businesses, local microbreweries are putting some “hops” in our step as they pivot their business models and create innovative ways to connect with their loyal consumers. Our team is excited to call out some of our amazing local businesses and their super innovative marketing efforts. Blood Brothers Brewery Known for its innovative flavour palettes and sour nitro brews, Blood Brothers is offering free same-day delivery (over $50) within Toronto, and a curbside option at their brewery location. To keep the traffic flowing and their customers coming back for more, they have also taken to social media to [...]

April 10th, 2020|Categories: Uncategorized|

SubWAY too Far: How one franchisee tried to capitalize on COVID-19 and failed
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SubWAY too Far: How one franchisee tried to capitalize on COVID-19 and failed

SubWAY too Far: How one franchisee tried to capitalize on COVID-19 and failed

With the spread of COVID-19, businesses large and small are faced with a new challenge: how to reach an audience of consumers that has changed. Changed the way they shop, changed the way they communicate, changed what they value etc. Even if it is only temporary, it is the uncertainty that is leading to some pretty strange gambles in promotion and marketing. One glaring example of this comes to us from a Subway location in Calgary, where they decided to offer a buy 2 get one free strategy promotion, but with a twist, the get one free was a surgical mask. When companies take these types of daring strides in marketing and advertising, there will always be some that make a [...]

April 7th, 2020|Categories: Marketing 101|