Monthly Archives: May 2020

Why Your Traditional Business Needs Modern E-commerce

The world is moving towards e-commerce and business owners will have to work towards creating stronger online brand connections if they want to survive post-pandemic. Stepping into e-commerce requires more than just an extra page slapped on a website with products and descriptions. It is a whole new channel for your business with its own identity and one that allows consumers to connect with you 24/7 from the comfort of their home. E-commerce is the new storefront for the modern era and as such your e-commerce experience needs to be just as good, if not better, than your in-store experience.     E-commerce is not just For Now, it’s Forever We know that e-commerce has quickly become a “when” rather than [...]

May 28th, 2020|Categories: e-commerce, Technology|

Now is the Perfect Time to Reinvent Your Brand and Here is Why

There is no denying that the effects of COVID-19 on the nation and the global economy are going to far exceed what even the most creative minds could have ever expected.  A lot of the future remains uncertain and everything from how consumers shop to the items that they buy will shift in an entirely new direction. However, there is one thing that we do know: When this is all over (not if but when) the world is going to be a drastically different place. Kind of a scary thought, right? Maybe, but it doesn't have to be, and here is why.   Reinventing Your Brand Halts the Aging Process There is one universal truth when it comes to the longevity of [...]

May 19th, 2020|Categories: Brand Story, Generation Z, Marketing 101|

Why Brand Story Matters to your Customer and to the Success of your Business

There are few things in life that strike a deep and emotional chord like a well-written brand story. Taking the time to tell your audience about your brand, why it exists, and the journey that it took to get where you are are all key factors in telling a captivating and engaging brand story. It’s something that every brand aspires to create and all of us want to hear. Our advice is to start from the beginning and identify the who, why, when, and what. Take every detail that was crucial in the creation of the business and begin writing the story. To help you in our journey, let’s take a look at two brand story examples. One from a fresh [...]

May 14th, 2020|Categories: Marketing 101|

Generation Z Demands Personalized Shopping Experiences: How does your brand measure up?

We’ve all heard it; “Generation Z is taking over the world”. Those born between 1995 to 2015 are estimated to make up 40% of the world’s consumer market as of 2020. From the perspective of a business, this may contribute to a large portion of your potential market. With that much power wielded in the hands of the Gen Z’ers, they are quickly becoming one of the most influential cohorts of shoppers. As such, it is important for brands to pay close attention to what they value. The average Generation Z shopper holds social awareness and loyalty programs in high regard, but what they value the most is personalized experiences.   Personalized Experiences Mean a More Loyal Customer, Regardless of Your [...]

May 8th, 2020|Categories: Generation Z|

Is Now a Good Time to Invest in Digital Marketing? The answer is a resounding YES

It may seem counterintuitive to invest in digital marketing during the COVID-19 crisis. Revenues are declining, costs are rising, and an overwhelming number of consumers are choosing to save their money rather than spend on discretionary items. For many business owners, this seems like a good time to preserve cash and ride out the storm. I am going to argue that for those businesses who do cut their digital spending, they are missing the opportunity of a lifetime. Here's why. Digital Advertising Rates are at a Relative Historical Low Over the past 10 years, digital advertising on Google, Facebook and Instagram has skyrocketed to all-time highs. It became increasingly expensive to compete for high-value keywords in just about every market category. [...]

May 5th, 2020|Categories: Digital Advertising, Marketing 101|

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Based in Toronto, Vancouver, Calgary and Miami.

All rights reserved © 2023 Little Bear Marketing Inc.

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