Generation Z

There was a time when the Mad Men ruled. They created an advertising campaign, sent it out through television, radio and newspaper and waited for the praise and admiration to roll in. That was, in theory, the way things worked for a long time. Advertising used to be uber creative because it had to be; there was no direct marketing. Ads primarily went out through mass media such as television and radio and because of this the creatives needed to resonate with the largest number of people as possible. A single commercial run during a primetime slot would be seen by men and women of all ages, income levels, locations etc. There was some ability to target but overall it was [...]

We’ve all heard it; “Generation Z is taking over the world”. Those born between 1995 to 2015 are estimated to make up 40% of the world’s consumer market as of 2020. From the perspective of a business, this may contribute to a large portion of your potential market. With that much power wielded in the hands of the Gen Z’ers, they are quickly becoming one of the most influential cohorts of shoppers. As such, it is important for brands to pay close attention to what they value. The average Generation Z shopper holds social awareness and loyalty programs in high regard, but what they value the most is personalized experiences.   Personalized Experiences Mean a More Loyal Customer, Regardless of Your [...]