Monthly Archives: June 2020

Spotify is the New Social Media Platform that Will Get Your Audience Listening

The social media platforms we know and love are becoming flooded to the point where it is almost impossible for brands to stand out from the crowd. There is simply not enough room for everyone. That leaves brands facing the unavoidable; finding a new and innovative place to connect with their audience and express their purpose. But where? The answer is right in front of you: Spotify. That’s right, this well-known streaming service is becoming the newest place where brands can make big moves. So, why Spotify? Well, a number of reasons. Spotify is an outlet where brands can create a connection to their audience through a very emotional piece of content, music. Moving into a space like Spotify is more [...]

June 25th, 2020|Categories: Social Media|

It’s Not too Late: How to Stand out on YouTube in 2020

YouTube is the original space for video content and remains the reigning leader among the waves of new video content-based platforms hitting the market. For most brands, YouTube is where they release a wide range of content without the time constraints platforms such as Snapchat and TikTok pose. With 62% of businesses already posting content to YouTube, it’s no surprise that brands, including yours, are asking themselves “how do I stand out?”.  To be honest, it’s not easy. YouTube is the 2nd most visited site in the world, and there is a lot of competition. But there are strategies that you can use to get ahead. Let’s take a look at a few ways you can dominate the YouTube space in [...]

June 8th, 2020|Categories: Uncategorized|

Protect Your Brand and Stop Using Google Smart Ads

It was a short few months ago when my Google rep contacted me to advise on the various ways that I could improve my ad score. Yes, that all elusive ad score that Google puts together to make sure that you are either doing what they want, which is largely experimental, or at the very least clicking the X and then being forced to provide a reason as to why you don’t want their suggestions. I used to follow the suggestions very closely. Some are great, others are not so great, but I truly thought Google had my best interests at heart. That was until the Google rep advised that I better move towards Google Smart Ads. He made it clear [...]

June 2nd, 2020|Categories: Digital Advertising, Marketing 101|
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