Monthly Archives: July 2020

As we move through a new wave of search technology, we are experiencing another pivot that feels like it has appeared out of nowhere. ‘Voice Search’. It is the newest evolution and it has left brands and marketers in uncharted territory. Let’s take a few steps back. Searching used to be simple. It used to be 3 or 4 fairly specific words, and the search began. “Shoe stores Toronto”, for example. Straight forward, no nonsense and to the point. Now, as we move past what feels like simpler times, we are in a period of phrase search, or more officially, Longtail Search. It’s no longer a couple of words, it’s a full sentence that you say out loud to your phone, [...]

Searching for information has evolved over time. Gone are the days when we would flip through encyclopedias for the answers to our questions. With the dawn of Search engines like Google we entered a new age of discovery and in 2020 we are entering yet another new age of information. Videos. Videos are changing how we search for content, it’s impacting brand’s search rankings, and it’s setting us up for what’s to come next. With YouTube now the world’s second largest search engine, and numerous other platforms proving videos at the top of our search results, integrating video into your content is an essential next step if you want your brand to not only move forward in a new era of [...]