Email Marketing Part 1 – How To Improve Your Open Rate
Getting the attention of your core audience isn’t an easy task. Strategies are ever-changing and even the pros are looking for ways to master their digital marketing channel strategy. One of those channels is Email Marketing, and it’s a beast. There is no shortage in platforms that can be used to create and manage outstanding campaigns, and with that comes the pressure of creating emails and newsletters that an audience actually wants to open. A vital metric when measuring an email’s success is its open rate. This is measured by the number of total subscribers that open a specific email divided by the total number of subscribers the email was sent to. It is a fairly simple metric and the make [...]
