Monthly Archives: October 2020

The world is different, there is no doubt about it. As expected from your average millennial, I can’t help but think about how big all of this really is. There are countless businesses and industries that have had to take drastic steps in order to survive this wave of uncertainty, and even then, it’s not a guarantee. So, I found myself thinking, what are you supposed to do? Whether you are a fellow digital marketer, a business owner or a genuinely curious person, we should all be asking this same question. The good news is, I might just have the answer. Contactless connections. Think about it for a moment. Businesses are all fighting for their place in every industry just as [...]

In the world of email marketing, there are two metrics that you have to pay close attention to in order to not only measure your success but fix the areas that are the cause for poor performance. The most important is your open rate, which our team did a deep dive into that you can find here. You won’t be able to improve your CTR if no one is even opening your email… Second to open rates is your click through rate (CTR), which is critical when keeping track of your email’s overall success: This is the next area that you need to focus your attention on after you’ve got your subscribers through the door. Now, in order to boost your [...]