Generation Z Doesn’t Want Content From You: They Want It From Each Other
There was a time when the Mad Men ruled. They created an advertising campaign, sent it out through television, radio and newspaper and waited for the praise and admiration to roll in. That was, in theory, the way things worked for a long time. Advertising used to be uber creative because it had to be; there was no direct marketing. Ads primarily went out through mass media such as television and radio and because of this the creatives needed to resonate with the largest number of people as possible. A single commercial run during a primetime slot would be seen by men and women of all ages, income levels, locations etc. There was some ability to target but overall it was [...]
