How to Analyze Google Ads Data: Metrics Small Businesses Should Monitor
In the competitive landscape of digital marketing, small businesses must optimize their advertising strategies to ensure the best return on investment (ROI). Google Ads, with its robust platform, provides invaluable data that can help fine-tune campaigns. However, knowing which metrics to monitor can be challenging. This guide will delve into the essential Google Ads metrics small businesses should analyze to maximize their marketing efforts. 1. Click-Through Rate (CTR) What it is: CTR measures the percentage of people who click on your ad after seeing it. Why it matters: A high CTR indicates that your ad is compelling and relevant to your audience. It can also improve your Quality Score, leading to lower costs and better ad placements. How to improve [...]
