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In the world of email marketing, there are two metrics that you have to pay close attention to in order to not only measure your success but fix the areas that are the cause for poor performance. The most important is your open rate, which our team did a deep dive into that you can find here. You won’t be able to improve your CTR if no one is even opening your email… Second to open rates is your click through rate (CTR), which is critical when keeping track of your email’s overall success: This is the next area that you need to focus your attention on after you’ve got your subscribers through the door. Now, in order to boost your [...]

Getting the attention of your core audience isn’t an easy task. Strategies are ever-changing and even the pros are looking for ways to master their digital marketing channel strategy. One of those channels is Email Marketing, and it’s a beast. There is no shortage in platforms that can be used to create and manage outstanding campaigns, and with that comes the pressure of creating emails and newsletters that an audience actually wants to open. A vital metric when measuring an email’s success is its open rate. This is measured by the number of total subscribers that open a specific email divided by the total number of subscribers the email was sent to. It is a fairly simple metric and the make [...]

As we move through a new wave of search technology, we are experiencing another pivot that feels like it has appeared out of nowhere. ‘Voice Search’. It is the newest evolution and it has left brands and marketers in uncharted territory. Let’s take a few steps back. Searching used to be simple. It used to be 3 or 4 fairly specific words, and the search began. “Shoe stores Toronto”, for example. Straight forward, no nonsense and to the point. Now, as we move past what feels like simpler times, we are in a period of phrase search, or more officially, Longtail Search. It’s no longer a couple of words, it’s a full sentence that you say out loud to your phone, [...]

Searching for information has evolved over time. Gone are the days when we would flip through encyclopedias for the answers to our questions. With the dawn of Search engines like Google we entered a new age of discovery and in 2020 we are entering yet another new age of information. Videos. Videos are changing how we search for content, it’s impacting brand’s search rankings, and it’s setting us up for what’s to come next. With YouTube now the world’s second largest search engine, and numerous other platforms proving videos at the top of our search results, integrating video into your content is an essential next step if you want your brand to not only move forward in a new era of [...]

YouTube is the original space for video content and remains the reigning leader among the waves of new video content-based platforms hitting the market. For most brands, YouTube is where they release a wide range of content without the time constraints platforms such as Snapchat and TikTok pose. With 62% of businesses already posting content to YouTube, it’s no surprise that brands, including yours, are asking themselves “how do I stand out?”.  To be honest, it’s not easy. YouTube is the 2nd most visited site in the world, and there is a lot of competition. But there are strategies that you can use to get ahead. Let’s take a look at a few ways you can dominate the YouTube space in [...]

Small businesses around the globe are facing challenges due to the spread of COVID-19 and Toronto is no exception. Following the closures of non-essential businesses, local microbreweries are putting some “hops” in our step as they pivot their business models and create innovative ways to connect with their loyal consumers. Our team is excited to call out some of our amazing local businesses and their super innovative marketing efforts. Blood Brothers Brewery Known for its innovative flavour palettes and sour nitro brews, Blood Brothers is offering free same-day delivery (over $50) within Toronto, and a curbside option at their brewery location. To keep the traffic flowing and their customers coming back for more, they have also taken to social media to [...]