So, you’re trying to figure out how to become viral on TikTok? I can’t say I blame you! It’s the social networking site that everyone can’t get enough of, and the app has exploded in popularity since lock-downs began. It’s no longer a site where pre-teens lip sync and dance, but rather a community where individuals of all ages post content ranging from hilarious puppy videos, to astronaut life, to how to exchange a bobby pin for a home. The secret to creating viral videos on social media is to keep creating material that people want to see and share. Here are five ideas to help you get closer to your aim of becoming a TikTok viral sensation. Let’s dive into the magic!
Pick a Market Niche
Identifying your audience is crucial when generating a viral hit on any platform, including TikTok. While you are not obliged to commit to one area, it is beneficial to concentrate on one scope of expertise or passion. The more frequently your material appears in a certain community, the simpler it is to gain a following. As a result, the video’s performance on the For You page may increase as a result of additional views from a core audience.
Understand & Stay on Top of Trends
It’s obvious why TikTok was first popular among teenagers. It’s very trend-driven, putting memes and video formats front and centre. There will be a piece of popular music, a dance, and a text-based format that creators put their own spin on. They can stay for months, but most of the time it’s just a few days. They come and go quickly, but when they do, they’re a terrific method to get more people to see your work.
Because of the algorithm’s nature, the more users engage with a trend, the more content that gets promoted by the app. Therefore, keep an eye out for certain trends – the better informed you are about current TikTok content trends, the easier it will be to develop relevant and timely content.
Keep Your Videos Short
The video duration limits on TikTok are 15 seconds, 60 seconds, 3 minutes, and soon to be 5 minutes for some users. Nothing is stopping you from creating 180 second videos, but by keeping your content on the shorter side, the viewer does not have enough time to lose interest. When the auto play option kicks in, it gives them even more time to go back and revisit it. Because of this, short videos tend to have better view rates and interactions. There’s also a high probability that by keeping your video’s running length short, you’re not just increasing your audience statistics in a smart way. You’re also enhancing the quality of your content’s creativity.
Utilize TikTok’s Tools
The video editing options on TikTok don’t start and stop with your camera. The app has a huge library of popular music and audio snippets, and a variety of entertaining video effects. You will find all the tools you require on the platform. This benefits you in two ways. For one reason, a distinctive video production style may aid in the development of an audience. Using popular sounds and filters also works to your advantage. The algorithm will be more likely to push out your videos to users who have already engaged with those original sounds and filters.
Don’t Be Afraid to Use Captions
It can’t be denied. Hashtags play an important role in the TikTok experience. In fact, TikTok’s discover tab is arranged by trending and popular hashtags, making it an excellent free resource for finding the greatest hashtags. TikTok uses hashtags in the same manner that Instagram does. If you have a public TikTok account and add a hashtag to your video, the hashtag is used to classify and arrange your video. Using TikTok’s hashtags will make your content more discoverable, and will allow people to join the discussion and connect with your postings. Because TikTok hashtags are still a relatively new idea, you’ll have an advantage over your competition and be able to climb the hashtag rankings in your field.
Unlike other social media sites, TikTok’s algorithm encourages high-quality content regardless of the size of your following. So, if you follow these techniques, your brand’s reach will skyrocket. Is it possible to go viral on TikTok without having any followers? Yes. Absolutely. Is it necessary to have already published a significant amount of content? Certainly not. It all comes down to understanding how both the app and your audience work when it comes to making a video go viral on TikTok. Simply be persistent and devoted, and you’ll find yourself on everyone’s “For You” page in no time!
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Article Written by:
Stephanie Gutierrez
Social Media & Digital Marketing Assistant | Digital Marketing Collective
