Regardless of the precise strategy you’re employing, digital marketing has always provided a slew of benefits that you won’t find anywhere else. At the same time, it’s critical to recognize that the digital marketing environment is always evolving. There was a time when blogging was enough of a novelty to get people’s attention – but that time has passed. People’s attention is being pulled in more directions than ever before, so you’ll need to stand out in a crowded marketplace by doing something different. Many of the top trends for 2023 and beyond, thankfully, teach us how to achieve exactly that.
Here are the top five digital marketing trends to watch in 2023!
Video content is taking over
Since 2019, the average user has increased their viewing time from 84 minutes to more than 100 minutes of online video material each day.
Video took centre stage in 2021, thanks to platforms such as TikTok and the release of Reels on Instagram. Video will become the cornerstone of content in 2023 and the years beyond, displacing static materials at every step. The purpose of Reel’s on Instagram is to increase user engagement, and it has received great feedback from marketers, influencers, and users.
TikTok, on the other hand, has transformed into a video-making tool for users to express their creativity to a marketing and advertising sanctuary. Brands can communicate with viewers through video on TikTok, but only in short, bite-sized snippets. The attractiveness of TikTok for businesses is the sheer amount of active users on the network, as well as the entirely attainable chance that your content may go viral on the app compared to other social media platforms.
Content segmentation
Segmentation has been around for a long time, and most businesses will utilize it to target clients with similar demographics or common interests. It’s also typical to segment different types of messages, such as e-newsletters, news and updates, or offers and promotions. But, in addition to the traditional opt-in or -out marketing methods, organizations can explore more extensive and thoughtful labelling of their email content that allows users to really opt-out of getting certain types of content.
Bloom and Wild, a floral company, is an excellent example of content segmentation in action since it allows clients to opt-out of content related to sensitive occasions like Mother’s Day and Father’s Day. They also started the Thoughtful Marketing Movement in 2019, which is based on the notion of “serving clients with the same care you would offer your own friends and family.” Consider how many people who don’t celebrate Christmas are bombarded with holiday marketing every December: it doesn’t leave a good impression in an increasingly individualized digital world.
Out with promotion, in with storytelling
The importance of storytelling in brand marketing cannot be overstated. Consumers are tired of hearing how you, the brand, or your goods and services are superior to the competition when it comes to selling your product in the modern landscape. They want to know how well you’ve followed through on your promises and met their wants and expectations through a powerful story. This isn’t to say that brands should sit back and let their reviews speak for themselves. Rather than simply telling customers about the benefits of their product or why it’s better than the competition, businesses should use anecdotes, storytelling and client testimonials to demonstrate how the product or service may assist them solve a specific problem.
Artificial intelligence in digital marketing
Artificial intelligence improvements in recent years have resulted in more intuitive reporting, as well as the automation of typical marketing activities such as site traffic monitoring and search engine optimization for organic reach. But, rather than focusing on what we’ve already learned from AI, it’s time to consider how it will affect digital marketing in the future. As AI technology improves, so do its capabilities, which have progressed from automated chores and campaigns to the ability to forecast what customers will want next. AI is capable of analyzing more data, at a faster rate, than humans. As a result, it can assess the purchase history and behaviour of consumers using the enormous data set available. Then you’ll be able to recommend a certain item or offer, or even a customized ad. You can target your customers with the product or service they need, just when they need it, by using AI to predict their next step. This type of targeting will result in high conversion rates and the impression that you know what your customers want.
Influencer marketing
One of the most effective strategies to swiftly establish your brand online and generate awareness among your target audience is through influencer marketing. It is growing at a quicker rate than digital ads, with a concentration on utilising the followers of industry leaders to drive growth in your own company.
The beauty of influencer marketing is that the audience is already in place; all you have to do now is form a win-win collaboration in which both sides provide incredible value to their respective audiences. To raise brand awareness, get your content in front of new eyes, and produce new leads for your sales funnel, it should be an active approach in your social media marketing.
These are just a few of the social media trends that will be prevalent in 2023 and beyond. At the end of the day, keep in mind that digital marketing of all kinds can be a dynamic and competitive environment. What worked in the past isn’t always guaranteed to work again. So, stay up to date on the newest advances in these areas and use them in your upcoming campaigns and initiatives. This will truly set you apart from the rest.
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