Do you want to improve your social media marketing plan for 2023? Good! Now is the ideal time to take action. By creating a concise approach, you can concentrate on saying “no” to any attempts that don’t fulfill your goals in an environment with more competitors, content, and networks than ever before. 

As the new year unfolds, let’s take a look at some of the most crucial social media marketing strategies you should be aware of. 

 

Tip # 1 Establish goals that are appropriate for your company

 

The first step in developing a social media strategy is to determine your objectives. 

The most popular social goals are growing brand recognition and improving community participation. Taking the time to outline your social goals, whether you want to grow your following or create a more engaged community, is the first step toward achieving them. 

In any case, your objectives will determine your social media marketing plan as well as the amount of time and effort you’ll need to devote to your campaigns. When in doubt, keep your social media marketing approach basic rather than overcomplicating it with too many objectives that may cause you to become distracted. Don’t worry, there is always time to add more to your plan in the future! 

 

Tip # 2 Define your key performance indicators 

 

Your social media approach should be data-driven, regardless of your goals or sector. That involves concentrating on the most important social media indicators. Rather than focusing on vanity metrics, look for data that is directly related to your objectives. 

What data should you be looking for then? We’re glad you asked. 

 

Reach. The number of unique users that saw your content is known as post reach. How much of your material makes it into consumers’ newsfeeds? 

Clicks. This is the total number of times your content or account has been clicked. It’s critical to track clicks within each campaign in order to determine what piques people’s interest or motivates them to buy.

Engagement. Engagement is becoming king…or should we say queen when it comes to metrics you should give a s*** about. 

Engagement Rate = Total Engagement / Total Followers x 100

This reveals how favourably your audience views you and how willing they are to communicate with you. 

Performance of your Hashtags. What hashtags did you use the most? What hashtags were the most closely linked with your company? These answers can help you define the direction of your material in the future.

The foundation of a successful social media marketing plan is numbers, but remember, everything should circle back to your original objectives.

 

Tip # 3 Stay active on your social accounts

 

Every time your social media followers check in to social media, you have the opportunity to communicate with them. Keep your social posts entertaining and educational, and your followers will be happy to see fresh content on their feeds. This keeps your brand at the top of their minds, so you’re the first place they think of when they’re ready to buy.

Here are a few short recommendations to help you keep active: 

  • To save time and resources, include social scheduling and automation. There are tons of amazing softwares out there, but our personal favourite is SproutSocial 
  • Choosing and prioritizing social networks based on the demographic of your target audience. For example, if you’re speaking to Gen Z, Linkedin might not be the hotspot for you…
  • Finding methods to recycle material so you don’t have to reinvent the wheel every time

Engaging on social media can feel like an uphill battle that never stops, but it doesn’t have to be as time-consuming as you think. Try blocking out 10-15 minutes a day for engaging with your followers after a new post goes up, and make sure you schedule at optimal times so you know you are getting maximum exposure.

 

Tip #4 Examine what’s working, what isn’t, and how to continue to improve

 

By this point, you should have a clear vision of your social media approach. However, you must be able to change your plan as the year progresses. You’ll never know how one campaign performed compared to another if you don’t keep track of your efforts. Getting a bird’s eye view of your social media activity might help you put things in context. 

When your content stalls, it’s time to take a closer look at your top-performing material and change your marketing. There’s no doubt that a lot of social media is a learning process. Real-time monitoring of campaign stats will help you to make incremental adjustments to your social media marketing plan rather than making large, time-consuming modifications. When you have the right data in front of you, you can evaluate and make changes so you know you are maintaining a steady amount of engagement. Some of our favourite platforms to utilize for analyzing social data are: SproutSocial, Hootsuite, Buffer and Google Analytics! 

 

You’ll be well ahead of the curve with your social media marketing plan if you make concrete objectives and tackle all of our recommendations. Are you ready to start planning your social media marketing strategy for 2023? We’re here to bring your big dreams to life with the expertise and experience needed to generate stronger social media marketing choices. If you’d like to learn more, hit our team up anytime.