Marketing a business through simple promotional items such as pamphlets or business cards may have done the trick before to draw in your audience. However, with the internet taking the world by force, having an online presence with a mean digital marketing strategy can catapult your business to success, especially when starting out as a small business.
So how do you target your consumers to create higher conversion rates for a small business? There are different ways of understanding your niche market, and it should start by building a digital marketing strategy to get you on the right track!
Get To Know Your Market
Getting to know your customers should be the first starting point of building your online presence for your business. Distributing online surveys and interacting with your potential audience by asking questions on social media threads will help you develop pain points to understand your target market. This method is an inexpensive way of doing your market research and provides a better insight to enhance your product or service. Additionally, you can build trust with your potential customers through relationship building, and better yet, they’ll keep coming back to you for more business.
Whip Up Your Blog Writing Skills
Your marketing strategy should include having blog posts on your website. And my suggestion is the more posts, the merrier. Not only is this marketing method free, but it can be a powerful information stream to create a following by engaging users with relevant content. Having your main keywords within your blog title and overall content can also boost your SEO ranking, as it will allow Google to perform a re-crawl to increase the visibility of your website.
Conduct a Competitor Analysis
When planning your digital marketing strategy, researching your competitors can be a great way to understand what areas you need to improve on for your brand. A solid way to start is by looking at their social media presence through their Facebook account, LinkedIn, to even their TikTok.
Another way to perform your research is by going through their web pages to see what stands out to you the most, and better yet, improve on. Ask yourself a set of questions to see what pain points you can satisfy for your market. These questions may include, are their pages connecting with their messaging? Is their platform easy to navigate? Can you offer a better pricing strategy?
Build Your Social Media Strategy
Building a presence through social media has become the pinnacle of our online existence. Without having at least one account, you are pretty much unknown to the online world. Platforms such as Facebook, Instagram, and LinkedIn have become helpful marketing tools for small businesses to increase brand recognition and engagement with their customers. According to Ryerson University, “94% of online Canadian adults have signed up for at least one social media platform”. Purchasing Facebook ads and staying on top of customer inquiries will also increase business revenue, including conversion rates.
TikTok is a platform that is also widely used and beneficial for small businesses to market through. At no cost, you can engage your potential audience by creating content that will attract a mass amount of following, especially with a younger audience. So, be sure to take advantage of it!
Improve Your Business Objectives With Google Analytics
Google Analytics is a great tool to provide you detailed information on what your target audience is responding to on your website. If you aren’t already tracking your data through analytics, it can be a huge disadvantage for your business. Through this tracking system, you can make more informed business decisions to enhance your content or user experience through metrics such as number of users and sessions, bounce rate, location, age, including the percentage of mobile and desktop viewers.
To Sum Up
The online world is a beast, and you should take full advantage of it when starting as a small business. There are different ways to approach your customers, and you should start by building an effective digital marketing strategy. Nurture your social interactions to determine what value you can add to your customers can convert them into ongoing loyal and paying customers. Stay on top of what you need to know through your competitor research can provide good insights on what you can improve on to build brand recognition. Remember to stay laser-focused on making an online presence through social media platforms and viewing results through analytics. These metrics can provide great insight to make informed decisions based on your objectives to keep growing your business.
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Article Written by:
Sharon Espinal
Content and Digital Marketing Specialist | Digital Marketing Collective
Connect With Sharon on LinkedIn 
